He grew up listening to Elton John, Billy Joel and the Eagles and playing the guitar and sings in a vocal quartet. He frequent the stage both as a spectator and as a musician, and only there did he feel really at ease. But he didn’t have the soul of real performer: his was a love but was delicate, made of commitment and attention detail. Nothing gave him satisfaction like seeing the
amazement in the eyes of the public, suddenly
united by the same emotion.

He soon understood what his role was but the road to get there took him on a journey that lasted a few years. He started as a promoter in a local agency, then founded the company Alfa Spettacoli.

Only in 2014 with "Ferrari Events" did he finally get what he wanted: an independent, versatile and creative agency with which  he could engage in the most varied projects.

In five years of activity he has dealt with everything, working mainly (but not only) for municipalities
and public administrations.

He has organized many concerts with internationally renowned artists (from Roberto Vecchioni to ‘I Nomadi’, from Gino Paoli to Al Bano, from Alex Britti to Raf), but he has also coordinated cultural events, fairs and conventions. Together with the conductor Andrea Albertini he created the show "Tribute to Ennio Morricone", which in a few years has been performed more than 50 times in Italy and abroad since 2016. Thailand, United States, Morocco, India, Canada, Albania, are just some of the countries in which it has been proposed, effectively becoming the agency's flagship project.